The Repubrand® way brings new knowledge to life ....

Repubrand® lives in the in-between world of knowledge brokering. The research world favours grant acquisition and academic publication over engagement with managers. Researcher to manager dialogue is rare. Research is viewed differently by researchers and managers. Researchers see it as a scholarly activity with value in the act of knowledge creation; managers see it as a product they can purchase from the local knowledge store, but too often it is the wrong size, needs some assembly, is on back order, or comes from last years fashion line

It would be a mistake to assume that academics and practitioners, even within a particular cultural context, hold similar attitudes and definitions of what constitutes knowledge

Whereas the management researcher seeks primarily to understand and explain an observed organisational phenomenon by developing a theory around it, the practitioner is often more concerned with the consequences and instrumental effects of a particular set of management insights, policies and actions. Justification, for the practitioner, does not come by way of empirical verification or conceptual rigor, but by way of desired outcomes – the ends often justify the means. Whereas the researcher is governed by a code of practice established by a community of scholars because of its inevitably truth =- seeking orientation, the practitioner is essentially a pragmatist – what works is more important than what is true.

It is therefore important to bear in mind that the form of knowledge privileged by the world of academia and research does not necessarily correspond directly with the priorities and preoccupations of the practitioner world, even if it does indirectly inform the later. In both cases, there is an implicit set of philosophical assumptions that justifies their different individual orientations

These deeply embedded differences in priorities imply that the process of creating and legitimizing knowledge is fraught with epistemological pitfalls and minefields. Like speaking a foreign language, it is necessary to have a bi-lingual interpreter who has credibility and trust in both cultures

Repubrand® has a unique skill set ...

As professional knowledge-brokers™, Repubrand® has a unique set of skills to bridge the knowledge-practice gap

• Professional communicators, skilled in the art of getting complex messages across in an engaging way

• Understanding of the cultures of both the academic and business worlds, able to operate effectively in both

• Able to find and access relevant global research in a variety of formats

• Understanding of the principles of adult learning and 'learning to learn

• Coach and learning facilitators, able to facilitate greatness in people*

Repubrand® is uniquely positioned to provide an independent, knowledge-brokering service and help you, your people and your business achieve greatness

Your problems ....your solutions

We like to work alongside your top team; identifying the main issue we need to address to increase your strategic velocity, researching, interpreting and using the latest research by prescribing the precise 'knowledge shots' you need now, and then working with all your people towards flicking off any red lights and going for greatness. People tell us we change their lives

Your capacity to grow ... and grow

Consider what you already know to be a drop in the ocean compared to what there is yet to learn. What is there for you to learn right where you are, wherever you are now? What more can you learn about the things you already know? That business you've spent your life in? That profession you grafted at for all these years? What is there still to learn about them? How does your existing knowledge limit your perception of future possibilities? We are all prisoners of our own experiences, to some extent. What new doors have you not yet opened? Become a lifelong learner. for when we believe we know all there is to know about anything, that's when learning stops and decay begins

Like to know more ..?

If you would like to learn more about our unique knowledge brokering capability, Contact Us