What is a good strategy?
Good strategy results in a lively ‘discourse’ across the business that leads to a convergence of thinking at all levels. Great leaders promote convergence, enabling more people to make more connections. The more connections, the greater progress you'll make and the more likely you will get a successful implementation
What is strategic velocity?
In our experience change is often implemented too slowly. We draw an analogy with Formula 1. To stay ahead, you need to drive faster than anyone else. If you attack the corners too slowly, you'll spin off. If you go too fast, you'll spin off. There's an optimum speed for each corner. The same is true of change in organisations. Most change is implemented too cautiously, which is why 70% of change projects fail. We use strategic velocity as a metaphor to help you judge what your speed and direction of change should be
How do you know what to change?
Repubrand®'s intent is to help you increase your strategic velocity. We don’t try to unpick everything you’ve done. We work with the ‘here and now’ using the lens of brand and reputation to amplify the often subdued voices of external stakeholders, particularly customers. We show your people how to recognise opportunities to make new connections that lead to new ways of working, whilst harnessing their creativity to make this happen. Our experience is that this approach to strategy delivers significant value, quickly and will help you make your company great
It's all about connections ... and choices
Every business leader intuitively knows that the faster you travel, the more connections you make, and the more opportunities you find. Connections lead to connections. Staying ahead of the curve is the single most important thing any leader can do for the company, it's brand and it's people. If you continuously learn new things, apply this new knowledge and then work with what results, then you'll move ahead of your competition. So for us, good strategy isn't about complex analysis, Porter's 5 Forces, PESTLE or the like, but more a question of getting to grips with the choices you face right now, doing something, learning from it, and making the next choice, and the next ... and thereby making connections that you couldn't have possibly known about beforehand. Strategy becomes the management of a process of choices and connections and NOT an exercise in trying to pre-determine the future!