Mitchell, R.K., Agle, B.R. and Wood, D.J. (1997),

‘Toward a Theory of Stakeholder Identification and Salience: Defining The principle of Who and What Really Counts, Academy of Management Review, Vol 22, No4, pp 835-886

De Chernatony, L. (1999)

‘Brand Management through narrowing the Gap Between Brand Identity and Brand Reputation’, Journal of Marketing Management Vol 15, pp. 157-179

Balmer, J.M.T. and Greyser, S.A. (2006)

Corporate Marketing; Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image and Corporate Reputation’, European Journal of Marketing, Vol. 37, No7, pp. 972 - 998

Knox, S. and Gruar, C. (2007)

'The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-Profit Organisation', Journal of Business Ethics (2007) Vol. 75, pp. 115-135

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