Mapping your Competitive Position by Richard A. D’Aveni

Harvard Business Review - A simple chart shows how much a customer will pay for a perceived benefit. This is more than a marketing aid, it’s a powerful tool for competitive strategy

What makes Great Companies Great? – by Rosabeth Moss Kantar

Computer World; January 2008 - the answer is simple but profound; its about getting people plugged into a common set of values

The Process Audit by Michael Hammer

Harvard Business Review – provides a methodology for assessing the maturity of your organisations processes and its readiness for a processed – based transformation

The four things a service business must get right - by Frances Frei

Harvard Business Review - shows you how to develop a truly compelling offer and empower your workforce to delight customers at a profit

Leading change - why transformation efforts fail by John Kotter

Harvard Business Review - the eight things that cause most businesses to trip up ... sooner or later

Developing your organisation's brand as a talent developer - by Dave Ulrich

Human resource planning, 2007; 30 - explains how brand can lead to the attraction and retention of the best of talent available in the increasingly competitive recruitment market

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